In most organizations (unless you are a technology company), IT is the go to place for all things technology. In order to tap into the ‘Digital Opportunity’, many organizations are putting together a digital strategy. Most often, IT is tasked with coming up with the digital strategy.
But is IT the right department for developing the organization's digital strategy? IT traditionally is operations focused. IT is good at implementing technology solution as per the specs. However the ask for digital strategy is significantly different than implementing and operating technology solutions, the strategy calls for identifying new business opportunities, better ways to conduct business leveraging digital technologies.
Currently at the highest level, the focus of IT strategy is to align with the organization’s business strategy. Digital is fast becoming a major influencer in the overall business strategy. Should the responsibility to set the digital strategy be in the corporate strategy team rather than IT? (IT can then be given the specs to execute this strategy).
What are your thoughts or experience either in your organization or at your client organizations?